From: Subject: Fortune.com - Value Driven - Bush vs. Kerry: Who's Stupider on Jobs? Date: Sat, 1 May 2004 11:27:56 -0700 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0000_01C42F6F.599F8B80"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1409 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C42F6F.599F8B80 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.fortune.com/fortune/subs/columnist/0,15704,612352,00.html Fortune.com - Value Driven - Bush vs. Kerry: Who's = Stupider on Jobs? =
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  =B7 Bush=20 vs. Kerry: Who's Stupider on = Jobs?
=B7 Stop=20 Blaming Bangalore For Our Jobs = Problem
=B7=20 Ebbers=20 May Be a Crook, but He's No Con Man
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  =B7 Bush vs. = Kerry:=20 Who's Stupider on Jobs?
=B7 Jobs=20 Are Back; Too Bad Wages Aren't
=B7 A=20 Conservative Case for Voting=20 = Democratic

  =B7K= erry:=20 Does His Economic Plan Add Up?
=B7K= erry=20 and Bush: Who's the Liberal?
=B7W= ill=20 Swing Voters Cost Bush the = Election?
=B7The=20 Sinking of Bethlehem Steel
=B7Business 2.0: Bush and Kerry Agree = on One=20 Thing:=20 = Offshoring
GEOFFREY COLVIN
Bush vs. Kerry: Who's Stupider on = Jobs?=20
Politicians trying to save = doomed jobs=20 are doing more harm than good.


George Bush and John Kerry are apparently competing to = see who=20 can be stupider on the hot-button issue of factory jobs. I = don't=20 propose to declare a winner in this econo-dope derby, but = it's worth=20 explaining just how they're so misguided, as well as why two = reasonably intelligent Yalies are saying such dumb things, = and why=20 they'll continue saying them right up until November.

Bush has just appointed a "manufacturing czar" whose job = is to=20 help create more manufacturing jobs. The unfortunate = recipient of=20 that honor is one Albert Frink, a successful carpet = manufacturer=20 from California who, upon Senate confirmation, will become = the U.S.=20 economy's King Canute, single-handedly trying to turn back = the tide.=20 John Kerry had earlier proposed a vaguely defined tax break = for=20 companies that keep manufacturing jobs in the U.S., a change = that=20 would immediately cause every manufacturer in America to = call up the=20 IRS and explain how it had been within a smidgen of sending = a raft=20 of jobs overseas but had now decided to keep them here, so = please=20 give me my tax break. Kerry's more recent proposal to raise=20 corporate taxes on overseas operations generally would do = hardly=20 anything to preserve U.S. manufacturing jobs=97because the = problem is=20 not that they're being shipped abroad.

The problem for workers=97though obviously good news for = the=20 economy in general=97is that every year many of the jobs = just aren't=20 needed any longer. It's been happening for decades and will = keep=20 happening for decades more. We all know it, but with = presidential=20 candidates talking earnest nonsense, most of which gets = reported=20 uncritically in the general-interest media, it's easy to = forget how=20 overwhelming the trend is.

For example, in 1990, America had 169,000 steelworkers. = Just 11=20 years later, in 2001, we were down to 88,000, a vertiginous = 48%=20 drop. Yet even though 81,000 jobs disappeared, the remaining = workers=20 produced 17% more steel.

It's the same story in industry after industry: We keep = producing=20 more with less. In U.S. manufacturing overall, total sales = rocketed=20 from $2.8 trillion in 1990 to $4.3 trillion in 2001. The = population=20 grew, and the labor force grew. Yet total manufacturing = employment=20 fell 7%. U.S. manufacturing employment overall peaked in = June 1979=20 and has been headed downhill ever since. It won't be going = back up.=20

Why would any presidential candidate even pretend he = could=20 reverse this long-term megatrend? The answer is no mystery. = Both=20 Bush and Kerry have identified Ohio as this year's Florida, = a big=20 state that could go either way and could easily determine = the=20 winner. Ohio has lost 237,000 jobs in the past three years, = mostly=20 in manufacturing. Two other critical states, Michigan and = Missouri,=20 have also lost hundreds of thousands of factory jobs. Add = those=20 workers' families and the merchants in their towns, and = that's=20 millions of voters who desperately want to believe someone = can save=20 their way of life, even if no one really can. In fact, = trying to=20 save it could do more harm than good.

As an analogy, consider agriculture. The same trend, = producing=20 more with less, has been operating for well over a century. = Back in=20 the mid-1800s more than 60% of America's labor force worked = on=20 farms. Today the proportion is a tiny 1.3%. Incredible = though it=20 seems, the total number of farm workers today is less than = it was in=20 1820, yet our population has grown from 9.6 million to 290=20 million=97and those workers produce so much food that our = gravest=20 national health problem is obesity.

The number of farm workers began declining in 1908, and = it wasn't=20 long afterward that America began its program of farm = subsidies and=20 price supports. Today, like virtually every developed = nation, we=20 give billions of taxpayer dollars to farmers not to grow = things.=20 Everyone knows it's insanely inefficient, a dead weight on = the=20 economy, but we do it anyway.

The same thing is happening with manufacturing. Albert = Frink,=20 whose company's annual sales never exceeded $50 million, = will=20 administer $15 billion of government programs to help = manufacturers,=20 in part to preserve jobs that wouldn't otherwise be = economic.

We're headed down the farm road, and whoever wins the = election=20 will have promised to take us farther down it. Certainly we = should=20 help the people who are losing manufacturing jobs. But we = shouldn't=20 extend our doomed efforts to preserve those jobs.

The simple truth, which no presidential candidate can = utter, is=20 that America doesn't have too few manufacturing jobs. It has = too=20 many.

Geoffrey Colvin, senior editor at large of FORTUNE, can = be=20 reached at gcolvin@fortunemail.com.=20 Watch him on Wall $treet Week With FORTUNE, Friday = evenings=20 on PBS.

From the May.=20 3, 2004 Issue   =

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